How do you show the advantages and features of a product people tend to ignore?

Why make a website about a printer, when you can use a printer to make a website?

To show off the advantages and features of a product people tend to ignore, we created a colourful interactive world of robots, rabbits, origami birds, lighthouses... all printed with PIXMA products, then cut and stop-motion animated. Users could print, cut out and make their very own versions of the world’s inhabitants, and find fun tips for getting more out of their printer.