Saxo Bank
Number One. Just Like You.


  • Agency: AdPeople
  • Role: Concept / Art Direction / Design
  • Year: 2013
  • URL: Saxo Bank

Saxo Bank wanted to create a new communication platform to raise the brand’s profile and serve their their global markets, setting the market’s agenda via their award-winning trading platform, and establishing aspirations for their experienced clients.

The new platform uses the bank’s founders — both still active traders who drive the Saxo business — as aspirational spokesmen, positioning Saxo Bank and its clients as Number One.

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